This year, Yamaha Motor Company celebrates its 70th anniversary with the theme of, “Bridging old and new, through Kando Actions.” 

Looking back on the iconic Kando Actions that have continued from the company's founding 70 years ago to the present day, and renew our commitment to creating new Kando for the future.

#YamahaDay #YamahaDay2025

*Kando is a Japanese word to express the feeling of deep satisfaction and excitement you get when you encounter something of exceptional value, quality, and performance. All Yamaha Motor products are designed and manufactured by people who truly enjoy what they do. Their goal is to deliver Yamaha Kando.

Unique Style of Yamaha

Innovation

We will continue to generate unique first-time experiences.

Excitement

We will seek out what makes our customers happy, and make sure that everyone involved enjoys the process.

Confidence

We will give our customers a sense of reliability and peace of mind.

Emotion

We will provide products and services that fascinate people’s artistic mind.

Ties

We will strive to win the hearts of people around the world, creating value that surpasses expectations.


THE KANDO GRAPHIC
In 2014 Yamaha Music and Yamaha Motor held an international graphic competition with the theme of Kando, and the silhouette that traced the trajectory of four beats was selected as the best artwork. This graphic symbolises an emotional and dynamic sense of rhythm that is familiar to both music and engines and is full of emotional premonition. Kando is the common principle praised by both Yamahas. Through Kando, we aim to connect the creators and users, and all those involved with it.